Graphique Communications Design

If you use Facebook to promote your business online, then you are probably aware that it currently boasts over 500 million active users. This makes it one of the largest mediums around which to create a targeted marketing community for your business.

Facebook allows its users to express their “like” for certain things such as images, updated posts or pages. Facebook then tracks those “likes” for uses such as advertising, networking and connecting businesses to each other. Facebook also allows people who like something to comment on it. Use this feature as an advantage to build credibility for your business, by offering expert advise to those within your network. All of this information as well as personal data is tracked by Facebook. It’s then served up for you in the form of analytics that identify your brand target market of visitors. All the while while building credibility through its social network.

Each user’s page has a news feed section, allowing them to share information with their friends, to express their interests and thoughts. This is convenient if your company has a Facebook business page as well. A user can visit your page, “like” it, and comment their reason for liking your page. This makes for instant community review and credibility. You can also benefit by adding a Facebook “like” button to your business web page. When people “like” your page, updates posted along with comments will show up in their friend’s news feed. This can also be set up to allow people to comment directly on your website and display which of their friends also liked your page. This provides your business’ website instant live social reviews, presence and reference.

The average user on Facebook has over 130 friends. Wouldn’t you like to have a competitive market advantage of having as little as five people on Facebook “like” your business page, and tell 130 of their friends about it, and so on, and so on? That makes for fast and effective word-of-mouth marketing.

Comments

People often think of social media as Twitter, Facebook and YouTube. And that it specifically targets 13 to 30 year-olds. In the wake of the social media storm, they may have been correct, but now social media has become a marketing tool that targets a much broader, more inclusive age demographic. With all the social network sites popping up, it is difficult to decide which site is going to work best for your campaign’s age demographic. The last thing you would want to do is promote your investment and insurance company on a networking site that’s largely populated by children and teenagers that have no interest in your services.

We came across some research (courtesy of pingdom.com) that recently charted the age distribution on several social network sites. Not only review a wealth of useable sites, but we are now armed with information providing greater visibility to our target markets. It is important to note here that age demographics are already provided by all the networking sites, though in lesser or greater amounts depending on the site. While the 25-44 year olds have a dominant presence on social networking sites, it is certainly interesting to see that the over 65-year olds are on all the social networking sites as well. Grandma and grandpa aren’t as technologically-illiterate as you thought! 

Comments