People often think of social media as Twitter, Facebook and YouTube. And that it specifically targets 13 to 30 year-olds. In the wake of the social media storm, they may have been correct, but now social media has become a marketing tool that targets a much broader, more inclusive age demographic. With all the social network sites popping up, it is difficult to decide which site is going to work best for your campaign’s age demographic. The last thing you would want to do is promote your investment and insurance company on a networking site that’s largely populated by children and teenagers that have no interest in your services.
We came across some research (courtesy of pingdom.com) that recently charted the age distribution on several social network sites. Not only review a wealth of useable sites, but we are now armed with information providing greater visibility to our target markets. It is important to note here that age demographics are already provided by all the networking sites, though in lesser or greater amounts depending on the site. While the 25-44 year olds have a dominant presence on social networking sites, it is certainly interesting to see that the over 65-year olds are on all the social networking sites as well. Grandma and grandpa aren’t as technologically-illiterate as you thought!