If you use Facebook to promote your business online, then you are probably aware that it currently boasts over 500 million active users. This makes it one of the largest mediums around which to create a targeted marketing community for your business.
Facebook allows its users to express their “like” for certain things such as images, updated posts or pages. Facebook then tracks those “likes” for uses such as advertising, networking and connecting businesses to each other. Facebook also allows people who like something to comment on it. Use this feature as an advantage to build credibility for your business, by offering expert advise to those within your network. All of this information as well as personal data is tracked by Facebook. It’s then served up for you in the form of analytics that identify your brand target market of visitors. All the while while building credibility through its social network.
Each user’s page has a news feed section, allowing them to share information with their friends, to express their interests and thoughts. This is convenient if your company has a Facebook business page as well. A user can visit your page, “like” it, and comment their reason for liking your page. This makes for instant community review and credibility. You can also benefit by adding a Facebook “like” button to your business web page. When people “like” your page, updates posted along with comments will show up in their friend’s news feed. This can also be set up to allow people to comment directly on your website and display which of their friends also liked your page. This provides your business’ website instant live social reviews, presence and reference.
The average user on Facebook has over 130 friends. Wouldn’t you like to have a competitive market advantage of having as little as five people on Facebook “like” your business page, and tell 130 of their friends about it, and so on, and so on? That makes for fast and effective word-of-mouth marketing.