“You do not lead by hitting people over the head - that’s assault, not leadership.”
~ Dwight Eisenhower
Doron Krinetz
Principal & Creative Jedi
It's pronounced dûr’ôn, and yes, his parents can’t pronounce his name either. That’s a joke folks.
Over the past 10 years Doron Krinetz has become an expert in results-driven, alternative online marketing strategies. Intrigued by the possibility of using the internet to influence people, website design became his initial passion. Coupled with his marketing background, the natural progression has led to exploiting social media networks on behalf of his clients.
Prior to Graphique, Doron was the Director of Marketing for CDI Technical Services, a large global engineering company. Responsible for re-branding the company to its 36,000 internal customers as well as clients and prospects, Doron implemented national advertising campaigns and assisted in the development of their annual strategic planning. Doron was a freelance graphic designer for several years in both Baltimore and Phoenix markets prior to CDI.
Before delving into the worlds of design, social media and marketing, Doron worked for Radio City Music Hall as the Cast Coordinator of SuperBowl XXX’s Halftime Show. He also co-wrote, cast and produced the screenplay Tribe, a Native-American Broadway-style show that played at theaters across the U.S.
From 2003-2005 Doron served on the Board of the American Marketing Association in Phoenix as VP of Marketing and Communications. As Chairman of the Spectrum Awards, AMA Phoenix’s premiere marketing awards show, Doron helped redefine the organization’s brand identity and target audiences.
In addition to his 'day' job, Doron moonlights as a design professor at the Art Institute of Phoenix one night a week. He has taught a multitude of design and branding subjects including collateral design, corporate identity design, publication design, web studio and project preparation; a portfolio development class.
Doron has a Master of the Arts degree in Communications and Design Theory from the University of Baltimore, Yale Gordon College of Liberal Arts. He also has a Bachelor of Science degree in Business from the University of Maryland, College Park.
